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Propagation of influence on social media
Propagation of influence on social speech Social networks are a fertile new ground for massive patterns of influence. We have seen examples of successful influencer (social creator) campaigns leveraged by brands daring to play in the new world of earned media. Some brands and agencies see this new world of earned media as the rightful…
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Understanding Social Speech
In 1439, when Johannes Gensfleisch zur Laden zum Gutenberg brought movable type to Europe and launched what we now call the Age of Mass Media, we embarked on a strange bypass of human-to-human communication. Until this momentous occasion, information required a direct, one-to-one interaction between two human beings. There were illuminated books that dutiful monks…
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The Promise of Data Science
The techworld is consistent: we love our buzz words. Often we forget the actual meaning and use behind the shiny new acronym or term. Right now one of the hottest topics across Silicon Valley and Silicon Beach is Big Data. And we are hiring data scientists as fast as we can. But what are we actually trying to achieve? True,…
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